One of the nation’s most impressive student political machines will be strutting its stuff at the University of Queensland elections. Many believe that “FRESH” is the most successful campus Liberal political machine in Australian history.
A secret campaign strategy document obtained by VEXNEWS from their successful 2009 bid reveals the highly professional, some might think manipulative, techniques used by the conservatives to maintain power at what has mostly been a left-leaning campus.
Some of the guidance for their campaign workers includes gems like:
– “Girls – hot clothing is a guaranteed vote-winner if you’re comfortable in it. A bit of midriff, leg, all good…If you think it’ll work, flirt,”.
If you’ve got it, flaunt it. Although if you’re up to no good, best to be discreet, urges the FRESH campaign plan:
“Don’t do dodgies in your team shirt. Ripping down lefty posters is tempting, ditto with stealing all their leaflets, putting their car up on bricks, whatever. However, it looks very bad if the team’s associated with this. Take your shirt off first.”
Presumably the shirt-removal applies mainly to the blokes or to the most adventurous of the young ladies.
Their advice to the Liberal lads is to dress down lest they be seen as a bit uppity:
know what the ordinary voting student goes for… this is our market. Guys – go casual bogan: no tie, suits or beige pants.
You don’t have to watch the Gruen Transfer to know sex sells. FRESH knows this too:
If you think it’ll work, flirt. Girls, you’re on an almost universal winner here. Guys will have to pick their battles wisely – don’t be a sleaze.
A little bit of deception goes a long way too, it seems. FRESH campaign workers are told to instruct international students that it is “compulsory” they vote. It isn’t:
International Students… Tell them they have received the wrong ballot paper and need to vote this particular. Tell them that it is compulsory they vote and need to vote this way. Do WHATEVER IT TAKES to ensure they vote…
It also encourages them to tell reluctant voters to “Just do it and stop being a queer.” A line which probably wouldn’t go over too well with gays and lesbians.
But the truth is the document is actually full of very good campaigning advice that shows just how slick and carefully organised the UQ Liberals are.
It wisely urges them to avoid:
Lefty campaigners, lunatic staff members, QUT students, bearded freaks, etc. Don’t waste your time on them.
That’s almost a life-lesson.
Those embarked on student elections this month would do well peruse this document and learn from the great success FRESH has had.